We all know about the gender pay gap. But it’s been with us so long, we’ve become desensitized to it. Complacent.
While the world isn’t shocked by women earning less than men, our children are.
So to spark a movement in the financial industry, we used this insight to create a powerful campaign for Citibank.
The core of the campaign were beautiful portraits taken by one of best up-and-coming female photographers in the world, Kelia Anne.
ECD: Paul Renner
ECD: Jeremy Filgate
CW: Patrick Merritt
AD: SungKwon Ha