OAAA

Between ad-blockers, click-farms and fake engagement - digital is far from the perfect platform.

The OAAA (Outdoor Advertising Association of America) is a trade group that represents the giants of out-of-home media. And they know OOH can be just as effective as digital. Hell, maybe even more so.

So they asked us to come up with a campaign that spoke directly to advertising professionals which promoted OOH in an effort to steal back media dollars from online ad buys.

This is what we came up with…

Here are a few lines that I wrote which appeared in big cities all across America.

CCO: Andy Bird
CW: Patrick Merritt
AD: Josh Horn
AD: Shaun Bruce